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Discover Ways to Tap Into Searcher Intent
When people search on a broad keyword (EG: computer) it can be difficult to pinpoint what exactly they are looking for: Are they looking for a PC or a Mac? Are they looking for a desktop or a laptop?...
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Understanding the Importance of Assist Keywords
When you have thousands of adgroups and keywords to cover and not enough money to cover them, what do you do? To try and answer this question, I conducted a test to see where I could get the most bang...
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Focus Your Search Efforts on Your Customers, Not Competitors
Whilst awareness of search marketing is on the increase within organizations, general understanding is still often limited to someone within the organization typing in words or phrases into Google and...
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How to Drive Results with PPC Sitelinks
It’s not uncommon to find that searches on your company name bring in: 1. The most referrals to your site 2. The most quality traffic to (or conversions on) your site 3. In many cases, all of the above...
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Are your Custom PPC Landing Pages a Waste of Time?
When launching a PPC program, do you build out custom landing pages for your paid search campaigns? It seems to make sense, right? Just build a landing page and stick a response form on it, just as...
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5 ways that search and social work better together
It was an honor to speak at the American Marketing Association (AMA) event last week, on the topic of digital marketing and how search marketing and social media marketing can be used together to...
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5 Mind-Blowing Takeaways from the Covario-Google Executive Summit
Covario’s Executive Summit took place this month at Google’s Mountain View campus. Other than feeling like a kid in a candy store (I seriously just wanted to stay there, and be like Milton from Office...
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How to Make Your Content Work Harder: An SEO and Content Mapping Model
Often, the hardest part about SEO is not your SEO skill set, but more the ability to apply and integrate SEO techniques into your every day marketing approach. Take content marketing as an example....
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Why the Importance of Mobile goes Beyond a Google Algorithm Update
From the February pre-announcement to the official April 21st launch, all talk has been around Google’s Mobile-Friendly update. However, the full impact of the update is still yet to be realized for...
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